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A Brand Unlike Any Other

Avoid Competing On Price By Offering Private Brands

BY Nick Bullock

This is the first part of a four-part article about private branding.

Competition comes from everywhere. Nontraditional jan/san distributors begin selling daily use products. Big-box stores and online retailers enter the market and commoditize the national brands.It all forces traditional jan/san distributors to compete strictly on price, engage in a race to the bottom and watch margins erode in the process. – Read the complete article at: http://www.cleanlink.com/sm/article/Avoid-Competing-On-Price-By-Offering-Private-Brands–18392

 

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