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Manufacturers Are Growing Private Label Programs

by Nick Bullock

Manufacturers and distributors both approach private branding in different ways. For example, Midlab has always worked with customers to offer private labeling, since the company didn’t have any of its own national brands when it was created in 1984, says Schenk. Today, however, the manufacturer differentiates between what it refers to as “private labeling” compared to “private branding.” – Read the full article at: http://www.cleanlink.com/sm/article/Manufacturers-Are-Growing-Private-Label-Programs–18393
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