As we welcome the new year, our mission at Midlab is clear: to continue innovating solutions that make a meaningful impact for our customers and their businesses.
Moving forward, our team at Midlab is especially focused on three key areas of business: advancing floor care innovation, providing exclusive brand services, and setting businesses up with sustainable solutions. These initiatives not only enhance the way we deliver value as a partner, but also set the stage for helping other businesses achieve new growth and greater efficiency in a competitive market.
If you’re looking to grow your business in the cleaning industry, keep reading for expert advice and additional resources designed to help you do just that…
Elevating Floor Care for Cleaner Spaces
From healthcare to hospitality, effective floor care and maintenance is essential in keeping Everything Clean in commercial buildings of all kinds. And while you may not think your floors play a major role in the overall cleanliness and appeal of your space, we’re here to set the record straight — they absolutely do!
Did you know?
- Proper maintenance extends the lifespan of your flooring, helping you save long-term
- Well-maintained floors can help enhance safety, minimizing slip-and-fall risks
- Clean, well-cared for floors instill a positive first impression among customers and building visitors, adding to the overall perception of your business (and you want that perception to be in your favor)
At Midlab, we’ve seen how personalized floor care plans help preserve floors against high foot traffic and seasonal challenges like ice melt. Designed to deliver exceptional results, our expert commercial floor care solutions make maintenance easier and more efficient for cleaning teams, creating better outcomes for businesses and better environments for end users.
If you’re looking for ways to elevate your floor care, learn more about a distributor partnership or check out these tips for showing floors some extra love starting today.
Building Value with Exclusive Brand Services
In a competitive cleaning industry, exclusive brands can be a game-changer for businesses looking to stand out. With quality and cleanliness being top priorities in this industry, strong brands that are reliable and effective often see more long-term customer loyalty.
A strong brand symbolizes a commitment to excellence, helping you win sales in a crowded market and sustain real growth over time. As we move into the future at Midlab, we’re excited to continue growing our Exclusive Brand Services. These services exist to support our customers with custom cleaning brands designed to build lasting recognition and loyalty over time. From expert guidance to high-quality product development, a partnership with us ensures every detail of your brand is just right.
Leading the Way in Sustainability
Sustainability isn’t just a buzzword to us — it’s a core value shaping our future as a company and as humans. We’re proud to be ahead of the curve in adopting eco-conscious practices across our operations, from product innovation to packaging to our manufacturing processes.
One of our most exciting sustainability initiatives for the coming year is the launch of a new environmentally-responsible product line under our trusted MAXIM® brand. This new line will feature eco-friendly formulations that meet the highest environmental standards, offering distributors and end users sustainable cleaning solutions without compromising on performance. For Midlab distributors, this new line also offers the opportunity to carry products formulated in the nation’s first and only LEED Gold-certified® manufacturing facility, adding value to their offerings and boosting sales as more and more businesses embrace sustainability.
Beyond product development, we’re making an active effort to reduce packaging and product waste however we can at Midlab, including increasing the use of PCR (post-consumer resin) in our bottles and creating industry-leading innovations like FlexMax Packaging. In our own facility, we’ve also nearly eliminated paper use over the years, leading to a 68% reduction in 2024.
From numerous third-party certifications, to the ins and outs of our road to LEED Gold certification, there’s more to our sustainability journey than meets the eye — and even more to come this year. For now, you can learn more about our commitment to sustainability here or by following us on social media and listening to our “Everything Clean” podcast on Spotify, where we’ll be sharing more on this topic in the near future.
Ready to grow your business with powerful yet sustainable cleaning solutions and an innovative, future-focused brand partner? Reach out today to get started with a personalized plan based on what you need.
