For organizations looking to deliver consistent cleaning results under their own brand, a private brand all purpose cleaner offers an ideal combination of performance, flexibility, and control. Whether you’re a facility manager sourcing products across multiple locations or a distributor offering exclusive branded solutions, private branding allows you to meet operational needs while supporting your own identity in the marketplace.
At Midlab, we support private brand programs through an extensive product catalog that includes general-purpose cleaners, degreasers, and other facility maintenance solutions. These offerings are tailored for high-volume buyers who want reliable product quality with branding that aligns with their image.
What Is a Private Brand All Purpose Cleaner?
A private brand all purpose cleaner is a multi-surface solution manufactured by a company like Midlab and sold under a customer’s own brand. These products are designed to clean a variety of surfaces—including walls, floors, counters, and equipment—without requiring different solutions for every task.
For facilities and distributors, the benefits are twofold:
-
Operational Efficiency: One product for many surfaces simplifies training and inventory management.
-
Brand Visibility: Label customization helps reinforce the identity of your business or service.
In short, these products support both cleanliness and consistency.
Why Facilities Choose Private Brand All Purpose Cleaners
Private branding is especially beneficial for organizations operating across multiple locations or managing long-term janitorial contracts. Here’s why:
1. Brand Customization
With a private brand program, your cleaning products reflect your brand—not someone else’s. This helps with recognition, trust, and consistency, especially when teams are deployed in the field.
2. Inventory Control
An all-purpose solution reduces the number of SKUs your team needs to stock. When your private brand cleaner works across many surfaces, it cuts down on training and simplifies purchasing.
3. Cost Management
Buying in bulk through a private brand program often results in more favorable pricing. This is particularly true for gallons, drums, and tote sizes used in large facilities or distribution centers.
4. Professional Presentation
In industries like hospitality, healthcare, and education, having branded cleaning products adds professionalism and shows your commitment to quality and safety.
Application Areas for All Purpose Cleaners
The right private brand all purpose cleaner can be used across a wide range of environments:
-
Office buildings
-
Retail stores
-
Schools and universities
-
Public transportation hubs
-
Hospitals and clinics
-
Industrial plants and warehouses
For best results, many facility managers look for products that are compatible with spray bottles, mop buckets, and automated dilution systems. Midlab’s offerings are engineered with these needs in mind and are available in both RTU (ready-to-use) and concentrated formats.
Working with Midlab on Private Brand Programs
Midlab supports private brand initiatives by helping you choose the right product, format, and label design for your audience. Our process includes:
-
Product selection from our extensive catalog of general-purpose and specialty cleaners
-
Label customization to align with your visual branding
-
Packaging options based on your distribution needs
-
Ongoing support to assist with reorders, regulatory questions, and logistics
Our team can help you determine whether a Maxim formula or another solution is best suited to serve as your private brand all purpose cleaner. Maxim products, known for their versatility and performance, offer a strong baseline for private brand applications—especially for organizations managing large-scale cleaning programs.
Industry Guidelines and Considerations
Organizations exploring private brand options should stay current on industry best practices. Associations like ISSA provide valuable insight into:
-
Chemical safety and handling
-
Labeling regulations and standards
-
Sustainability initiatives and cleaning trends
-
Best practices for staff training
When introducing your own branded product, it’s important to ensure the label complies with all relevant guidelines and that your team is equipped with proper usage and safety knowledge.
Key Features to Look For
When selecting a private brand all purpose cleaner, facility teams and distributors should evaluate:
-
Surface compatibility: Can it be used on a wide range of surfaces safely?
-
Dilution options: Does it come in a concentrated form for bulk use?
-
Fragrance: Is the scent appropriate for your environment (e.g., healthcare vs. hospitality)?
-
Residue: Does it clean effectively without leaving streaks or residue?
-
Packaging: Is the product available in quantities that meet your usage scale?
All of these factors contribute to how well a private brand solution integrates into your cleaning program.
Contact Midlab to Explore Private Brand Opportunities
If you’re ready to explore a private brand all purpose cleaner program, contact us to discuss your needs and goals. Whether you’re supplying a facility network or growing your distribution line, our team can help design a solution that aligns with your brand, supports your cleaning goals, and scales with your business.
From reliable formulations to tailored packaging and ongoing support, Midlab’s private brand program is designed with large-scale needs in mind. Explore our product offerings today to get started.
