In a market where branding and customization are increasingly important, many facilities and distributors are turning to private brand cleaning products. These solutions allow businesses to meet their operational needs while also building their own brand presence, offering flexibility in packaging, product naming, and distribution strategy.
Midlab has years of experience supporting private brand programs for commercial cleaning, offering a wide selection of product categories through our expansive product catalog. Whether you manage cleaning programs across a multi-site enterprise or distribute supplies through retail or B2B channels, private branding offers operational and marketing advantages at scale.
What Are Private Brand Cleaning Products?
Private brand cleaning products are manufactured by one company but sold under another company’s brand. In this model, a manufacturer like Midlab provides the formulations, safety data, and production capabilities, while the purchasing company controls how the product appears on shelves, in catalogs, or within their internal systems.
This allows facility service providers, janitorial distributors, and institutional buyers to:
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Customize labels and branding
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Offer consistent cleaning performance under their own brand
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Build loyalty with end-users
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Control how products are positioned in their markets
For organizations that want more than generic off-the-shelf cleaning supplies, private branding offers a path to differentiation.
Why Choose Private Branding for Cleaning Supplies?
There are many reasons why organizations choose private brand cleaning products over traditional branded options—especially when purchasing at scale.
1. Brand Recognition and Trust
Using your own branding on cleaning products helps reinforce trust with internal teams, customers, or clients. For example, janitorial contractors can provide a professional appearance by using branded solutions as part of their daily service.
2. Customization and Flexibility
Depending on the manufacturer, private brand programs can include different packaging sizes, label design options, and even variations in formulation within regulatory guidelines.
3. Cost Control
Buying in bulk through private brand programs can help reduce per-unit costs without sacrificing product quality. It also allows for simplified purchasing across locations.
4. Streamlined Product Portfolios
Organizations can consolidate product lines under their own name while still meeting a range of cleaning needs—from floor care to restroom maintenance.
Common Product Types Available for Private Branding
Private branding programs often span a wide variety of categories. Some of the most commonly requested private brand cleaning products include:
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All-purpose cleaners
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Glass and surface cleaners
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Floor care products (including finish and strippers)
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Carpet cleaning solutions
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Restroom and toilet bowl cleaners
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Degreasers
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Deodorizers and air fresheners
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Low-moisture carpet systems
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Dilution control concentrates
Midlab’s product catalog provides an excellent foundation for selecting which products you’d like to include in your private brand program. These selections can often be scaled across gallons, drums, and other commercial sizes.
Considerations for Launching a Private Brand Program
Getting started with private brand cleaning products involves some planning. Here are a few key areas to consider:
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Volume Requirements: Private brand programs are best suited for facilities or distributors purchasing in bulk.
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Labeling Needs: You’ll need to consider your branding, compliance requirements, and whether your team will design the labels or use in-house design services.
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Regulatory Compliance: While many general-purpose products are easy to label, disinfectants and sanitizers (if applicable) have specific EPA registration guidelines that must be followed.
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Logistics and Lead Times: Depending on customization needs, private brand products may require additional time to produce and deliver.
Midlab works closely with buyers to help evaluate feasibility, scale, and compatibility with existing programs. For many clients, it’s a long-term strategic solution—not just a one-time order.
Maxim Products and Private Branding
While Midlab offers several nationally recognized brands, our Maxim product line is often a starting point for private brand partners looking to understand product quality and performance.
Maxim products are widely used in commercial settings and are built to meet the real-world demands of cleaning teams. The brand offers options across floor care, surface cleaning, carpet maintenance, and more—providing a reliable benchmark for those exploring private branding opportunities.
While not all Maxim products are available for private branding, they showcase the kind of formulation and packaging options that are possible through Midlab’s facility-tested solutions.
Industry Standards and Resources
Organizations considering private brand cleaning products should also stay updated on industry standards and trends. Associations like ISSA provide helpful guidance on chemical safety, labeling best practices, and commercial cleaning trends that can support your strategy.
Private branding isn’t just about placing your logo on a bottle—it’s about ensuring consistent performance, safety, and compliance across your entire operation.
Start a Private Brand Program with Midlab
If you’re interested in launching a private brand cleaning products program, Midlab can help you assess your product needs, understand label options, and ensure regulatory readiness. From the first order to ongoing replenishment, we work with teams to streamline the process and scale confidently.
To explore your options, contact us today and let’s discuss how we can support your brand’s cleaning solutions.
