Private brand cleaning solutions refer to professionally formulated cleaning products that are packaged and distributed under a company’s own brand name. These solutions offer organizations the ability to tailor products, labels, and assortments to align with their operational goals and branding standards—without having to develop the chemistry or manufacturing capabilities themselves.
For large facilities, service providers, or distributors, private brand programs provide a strategic way to manage cleaning operations while reinforcing brand identity across locations and teams.
Midlab offers a wide array of product categories suitable for private branding. Explore options through the Midlab product catalog.
Why Private Brand Cleaning Solutions Make Sense
Organizations across industries are turning to private brand cleaning programs for several compelling reasons:
-
Consistency Across Sites: With standardized products, facility teams can train staff more effectively, achieve predictable results, and reduce risk from product misuse.
-
Stronger Brand Recognition: Custom labels and branding help organizations promote their name to both internal teams and external customers.
-
Streamlined Procurement: Consolidating product lines into a curated set simplifies ordering, stocking, and reordering across multiple locations.
-
Cost Control: Private brand solutions often come with pricing advantages for bulk orders, and manufacturers can often tailor programs to meet budget expectations.
Private branding isn’t limited to appearance. Many programs allow companies to select the exact product types needed for their environment, creating a system that is both functional and brand-forward.
Who Uses Private Brand Cleaning Solutions?
Private brand cleaning solutions are used by a wide range of organizations that benefit from scalability, operational control, and customer-facing consistency. Common examples include:
-
Building Service Contractors (BSCs): These providers serve clients across multiple facilities and industries. A private brand program can help them standardize across contracts.
-
Facility Management Companies: Managing several commercial buildings, they require uniformity in training, use, and performance.
-
Educational Systems: School districts and universities often prefer unified cleaning systems across campuses.
-
Healthcare Networks: Hospitals and clinics benefit from consistency, particularly when cleaning teams rotate across departments or locations.
-
Hospitality Chains: Hotels and resorts use private branding as part of a broader brand experience for guests.
-
Retail and Food Service Distributors: Selling under a private label allows distributors to build loyalty with customers looking for value and performance.
Maxim products—offered by Midlab—are frequently integrated into private brand programs thanks to their professional performance and versatility across applications.
Product Categories Commonly Used in Private Branding
A private brand cleaning solution can span a wide array of product types, allowing organizations to create a full suite of supplies under one unified label. These typically include:
-
All-Purpose Cleaners
-
Floor Cleaners, Strippers, and Finishes
-
Glass Cleaners and Sprays
-
Odor Control and Air Care Products
-
Restroom Cleaners and Descalers
-
Laundry and Textile Care
-
Carpet Shampoos and Deodorizers
-
Hand Care Products
-
Disinfectant Cleaners (subject to regulatory requirements)
Midlab’s extensive product catalog is well-suited to support custom programs that address everything from daily maintenance to specialty care in commercial facilities.
Customization and Labeling
One of the core strengths of private brand cleaning solutions lies in the ability to customize product presentation. Options often include:
-
Custom Labels: Featuring your organization’s logo, brand colors, and naming conventions.
-
Multilingual Labels: Helpful for companies operating in diverse regions or sectors.
-
Compliance Support: Ensuring that label language adheres to regulatory requirements (e.g., OSHA, EPA).
-
Educational Support: Optional resources such as training guides, safety data sheets (SDS), and usage posters.
These elements help reinforce internal standards while building trust with staff, clients, or partners who rely on consistent, professional cleaning practices.
Operational Benefits of a Private Brand Program
Implementing a private brand solution goes beyond aesthetics. Key operational benefits include:
-
Inventory Control: With a curated product list, teams avoid confusion and reduce the chance of ordering the wrong item.
-
Simplified Training: When the same products are used organization-wide, training materials and processes are more efficient.
-
Supplier Partnership: Working with a reliable manufacturer allows for better forecasting, custom blending when needed, and responsive support.
-
Growth Flexibility: As organizations expand, private brand programs scale easily to meet new site demands.
For those looking to develop long-term, sustainable cleaning programs, a private brand approach helps balance performance, visibility, and cost management.
Industry Support and Best Practices
Organizations seeking guidance on how to implement or improve their cleaning operations can turn to industry associations like ISSA, which provides training, certifications, and best practice guidelines for cleaning professionals. These resources are valuable for any facility manager or contractor looking to elevate their cleaning programs while staying compliant with industry standards.
Start Building Your Program
Private brand cleaning solutions offer a practical and strategic advantage for many sectors. With customizable options and scalable support, companies can create a cleaning program that reinforces their brand, meets operational demands, and simplifies their procurement and training processes.
To learn more about the available product lines, explore the Midlab product catalog or contact the Midlab team for details on how to get started with a private brand cleaning solution. For continued education and support, visit ISSA.com.
