In commercial cleaning environments, consistency, safety, and brand identity matter. For organizations that purchase in volume, private brand disinfectants offer a strategic advantage—providing the opportunity to customize labels while maintaining a high level of cleaning performance. Whether you manage a multi-site facility or distribute commercial cleaning products, private brand options help you meet your operational and marketing goals simultaneously.
Midlab supports a wide range of facility and distributor partners through our product catalog, which includes general-purpose and disinfectant cleaners suitable for private branding. While each program must follow specific regulatory guidelines, we work closely with our partners to ensure they meet safety, compliance, and branding standards.
What Are Private Brand Disinfectants?
Private brand disinfectants are cleaning products produced by a manufacturer but sold under another company’s brand. These solutions typically include EPA-registered disinfectants and are used in environments like healthcare, education, foodservice, and commercial facilities. When private branding these types of products, it’s critical to follow applicable labeling regulations and include required instructions for use.
Unlike standard commodity cleaners, private brand disinfectants allow your brand to take center stage—on every bottle, drum, or case. This gives facility operators, contractors, and resellers control over their product image while continuing to meet cleaning protocols.
Why Choose Private Branding for Disinfectants?
Organizations that regularly purchase disinfectants in bulk benefit from private branding in multiple ways:
1. Brand Visibility and Trust
When your disinfectants carry your brand name and custom label, you increase trust among internal teams and customers alike. This is especially valuable in service industries and healthcare environments where presentation and professionalism matter.
2. Simplified Sourcing
Working with a manufacturer like Midlab means you can streamline your supply chain. Rather than managing multiple brands or SKUs, you gain access to a core set of disinfectants that can be private branded and reordered with consistency.
3. Cost Control at Scale
High-volume buyers often enjoy cost savings through private brand programs. By focusing on large orders, you can reduce packaging waste, consolidate shipping, and achieve pricing advantages compared to off-the-shelf options.
4. Strategic Product Positioning
Distributors can differentiate their offering in a competitive market by delivering a branded disinfectant solution not available through other channels.
Maxim Products as a Foundation
Midlab’s Maxim product line includes a broad range of professional-grade cleaning and disinfecting solutions, many of which serve as reference points for private brand opportunities. Maxim products are trusted by cleaning professionals for their reliability, and they offer flexible packaging options to meet different use cases—from spray bottles to bulk containers.
If you’re looking for a starting point for your private brand disinfectants, exploring Maxim formulations can help you identify the right fit for your brand’s performance and packaging goals.
Compliance and Labeling for Disinfectants
Private brand disinfectants must meet regulatory standards, including those established by the Environmental Protection Agency (EPA). All disinfectants must:
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Be EPA-registered with appropriate use instructions
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Display required precautionary and usage language
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Avoid unauthorized claims regarding safety or effectiveness
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Include full labeling data based on master label approval
Midlab works with clients to ensure private brand disinfectants meet all these requirements. This includes label design support, access to safety data sheets, and clear guidance on product claims.
Note: Claims such as “safe for humans” or “EPA approved” are not allowed. Instead, language should reflect product use, efficacy against surfaces, and correct usage directions. For all disinfectant solutions, it’s essential to state: “See product label for use instructions and contact times.”
Ideal Use Cases for Private Brand Disinfectants
Private brand programs are ideal for organizations that routinely clean and disinfect at scale. Common settings include:
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Hospitals and long-term care facilities
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K-12 schools and universities
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Manufacturing plants and warehouses
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Janitorial and commercial cleaning service providers
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Government or public buildings
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Retail chains and grocery stores
Because disinfectants are often subject to higher scrutiny, having your brand on the bottle reinforces confidence and gives teams one less variable to manage.
How to Start a Private Brand Program
Midlab offers a collaborative approach to building private brand disinfectants into your facility or distribution program. We begin by learning about your cleaning challenges, usage volume, and branding goals. From there, we provide:
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Product guidance and compatibility
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Labeling templates and compliance support
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Scalable packaging options (including gallons, drums, and dilution systems)
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Support from initial order to ongoing supply
To explore your options, visit our full product catalog or reach out to our team to learn which disinfectants meet your performance needs and private brand criteria.
Stay Aligned with Industry Standards
The commercial cleaning landscape is always evolving. We recommend staying informed through resources like ISSA, which offers updates on cleaning trends, disinfectant guidelines, and professional development for cleaning service providers.
Working with a manufacturer that understands both compliance and branding ensures that your private brand disinfectants will stand up to scrutiny—both operationally and visually.
Contact Midlab to Learn More
If you’re ready to explore private brand disinfectants for your business or cleaning operation, contact us today. Whether you’re supplying hundreds of facilities or launching a branded product line, Midlab can help you deliver disinfectant solutions that align with your standards and scale with your needs.
Let’s build something that supports both cleanliness and credibility—under your brand.
